01
The decision keeps circling
You revisit the same options without moving. Each carries a risk, a loss or someone you might disappoint, so none feels safe enough to choose.
For founders, freelancers and experienced professionals
Bring the problem you cannot think through cleanly alone.
A private, direct place to work through the decision, pressure or pattern that keeps circling. Practical when the problem is practical. Deeper when it is not.
Apply for a private Sparring Session.
Not sure this is the right fit? Start here →
18 years
Product and growth
7 years
Running my own consultancy
100+
Technology companies
BACP-registered
Psychotherapist
IBMFarfetchGrowthMentorUniversity of OxfordUniversity of LondonGlofoxWherebyMoosend
When you are too close to it
You cannot get a clean read anymore.
When a problem touches your identity, reputation or future, intelligence stops guaranteeing clarity. You can build an excellent case for every option and remain exactly where you are.
02
The drive has disappeared
Things may still look successful from the outside, but you are going through the motions. You cannot tell whether to repair the path or leave it.
03
There is nowhere to put the pressure
Your team, clients, colleagues or family depend on you. You have people around you, but nobody you can tell the whole truth to.
04
The same pattern keeps returning
A new situation triggers an old response. Prove yourself. Keep everyone happy. Control everything. Avoid the risk. Work harder.
What happened
What is driving it
What you actually want
The honest decision
The next move
You may need advice. You may need deeper work.
First, you need an accurate read.
START HERE
Bring one live problem. Leave with a clearer read and one real move.
The Sparring Session
Apply with enough context for me to understand what is happening, why it matters now and why you have not resolved it already.
If it looks like I can help, I review your situation before we meet. You bring the problem as you currently see it. Together, we find the one underneath and decide what deserves your attention next.
Apply for the Sparring Session→This is a working call, not a generic fit call. It should be useful even if we never work together.
Name it
What the problem actually is.
Untangle it
What is fact, fear, obligation or an old pattern.
Move it
The decision, conversation or action that comes next.
If your story does not add up, I will say so.
If there is more to work on
We work at the level the problem needs.
If the session exposes a larger transition or a pattern that will not shift through one decision, we can continue privately.
We agree on one concrete outcome and work on the practical situation and the person living through it.
01
See it clearly
Separate what is happening now from the meaning, fear and history attached to it.
02
Find the pattern
Understand why this keeps returning, what the pattern protects and what it costs you.
03
Act on it
Make the decision, have the conversation, set the boundary or change direction.
04
Make the change hold
Build a different response that survives the next period of pressure, uncertainty or self-doubt.
What is in front of you
A career move, business decision, conflict, loss of motivation, difficult conversation or change of direction.
What is underneath it
Anxiety, self-criticism, imposter feelings, approval, control, avoidance or an identity built around performance.
Sometimes the answer is a practical move. Sometimes it needs proper therapeutic work.
Often both are tangled together, and the first job is telling them apart.
WHY ME
You will not have to translate one world into the other.
01 /Business
Eighteen years in product and growth. Seven running my own consultancy and working with more than 100 technology companies. Two startups built. Neither went well.
02 /Career
I built my career abroad through roles in product and growth. I still work at IBM while building my own practice.
03 /Psychology
MSc Integrative Counselling & Psychotherapy, Graduate Certificate in Psychology, supervised practice and BACP registration.
I understand the professional context quickly. I do not turn every problem into psychology. You will get an opinion.
More about me→This is probably for you if:
- You are carrying a real decision, dilemma or problem that matters now.
- You are usually capable but cannot get a clean read on this one.
- You need somewhere private where you do not have to perform certainty.
- You want practical advice without leaving the psychological part outside.
- You are willing to be honest and challenged.
This is not for you if:
- You want someone else to make the decision for you.
- You want automatic agreement or reassurance.
- You want a generic framework applied to your life.
- You only want to discuss the polished version of the problem.
- You expect one conversation to erase a pattern built over years.
HOW IT STARTS
1
Complete the needs questionnaire
Tell me what is happening, why it matters now and what you have tried. Polished answers are less useful than honest ones.
2
Have the Sparring Session
You bring the problem as you see it. We find what is underneath it. You leave with a clearer read and one real move.
3
Continue only if it makes sense
If the session reveals a larger transition or recurring pattern, I will explain what ongoing 1:1 work could look like. Continuing is optional.
Common questions
What can I bring to the session?
A career decision, business dilemma, cofounder or client conflict, difficult conversation, loss of motivation, anxiety, imposter feelings or a general sense that something is no longer right. Bring the issue that is taking up the most space now.
What if I cannot explain what the problem is?
You do not need a diagnosis or a perfectly framed question. “Something feels wrong and I cannot work out what” is enough to begin.
Is this only for founders?
No. It is for founders, freelancers and experienced professionals dealing with problems where work, ambition and personal psychology overlap.
Is this therapy or coaching?
Neither cleanly. I am more direct and action-oriented than a conventional therapist, and I do not use a coaching framework for every problem. We work at the level the situation actually requires.
Will you tell me what to do?
I will tell you what I think and challenge the parts of your reasoning that do not hold up. I will not make the decision for you.
Can we work on anxiety, imposter syndrome or lost motivation?
Yes. We do not stop at managing the symptom or trying to think more positively. We look at what keeps producing it and what needs to change.
Can I bring something personal?
Yes. Relationships, identity, health and purpose do not remain separate from work simply because your calendar says they should. We follow the problem without losing sight of why you came.
Is this confidential?
The work is private and governed by professional confidentiality. Any limits to confidentiality are explained clearly before we begin.
Is the Sparring Session just a sales call?
No. It has a standalone outcome. You should leave with a clearer understanding of what is happening and what to do next, even if we never work together.
What happens afterwards?
You can take the outcome away and act on it yourself. If deeper or ongoing work would be useful, we can discuss that after the session.
If working harder was going to fix this, it probably would have by now
Bring me the real problem.
Apply for a private Sparring Session. I will review your situation before we meet. Together, we will work out what is actually happening and the next move that belongs to you.
Apply for the Sparring Session→