Find genuine fulfilment without losing your ambition.

Ambition isn’t the problem. Most of the people I work with are still performing well. What has changed is the cost: success starts to feel like relief rather than reward, rest feels unsafe, and setbacks land as personal threats rather than situations to handle.

Usually that means achievement has quietly become the way you regulate your sense of worth. The work is to keep the drive while ending the dependence underneath it — so success feels worth it again.

High-trust advisory. Grounded in your real context — career decisions, founder stress, leadership, difficult conversations — not abstract coaching.

Nervous system regulation. The work includes the body, not just thoughts: how pressure shows up as activation, shutdown, and poor recovery, alongside shame, identity, and the meanings you attach to success and failure.

Data. Wearable and behavioural signals — sleep, HRV, stress, recovery — make invisible stress patterns visible. Not biohacking. Pattern recognition.

Founders, executives, product and growth leaders, and senior operators in tech. People doing well by every external measure who sense their relationship with work, performance, and self-worth has become too costly.

I write about the psychology of ambition, identity, and performance at Undisguised. The writing names what most people in high-stakes careers feel but rarely say out loud. The private work is where we change it.

Before training as a therapist I spent 18+ years in B2B SaaS growth, from early-stage startups to IBM’s enterprise portfolio, advising 50+ companies. I still work as a fractional growth advisor. More on that →

The first session is free, 60 minutes, and has no strings. We use it to figure out where you actually are and whether working together makes sense.